My wife is a LuLaRoe retailer, which is a direct sales clothing and fashion line. She began her business over two years ago, and since I'm a designer, I offered to help her develop and maintain her brand identity. Using the official LuLaRoe brand guidelines, I've helped my wife establish an identity is both 100% "on brand" and while also being unique to her business. 
In the past six months, LuLaRoe has become more adventurous with their branding and I've made some adjustments to my wife's branding to align with it. The design work I do for my wife's business is very different from my day job, and I enjoy flexing my creative muscles whenever I work on it.
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